Instructor: Bob Kent
Instructor: Alex Brown|
Each session will also include issues relating to:
|Session Number||Session Title||Readings||Tasks||Guest Speakers|
|1||Emergence and Importance of Electronic Commerce||HTML Intro. 1 Demystifying the Internet||Buy Text||NA|
|2||WWW as a Medium||WWW as a medium, Why the Web, WWW Information & Text Chps. 1 & 3 HTML Intro. 2 Bye-Bye||NA||Tom Stevenson, CIO, WSFS|
|3||Virtual Value Chain||Exploiting the Virtual value Chain HBR & Text Chp. 10 HTML Intro. 3||Resume Ass.||Patty Kingery, Market Developer, Hewlett Packard|
|4||WWW Advertising Models/Community Development||HTML Intro. 4||David Shepherd, General Manager, netWatchinc|
|5||Customer Service & Product Development Issues||HTML Intro. 5 Customer Support, Intra/Extranets Design Tips 1 Text Chp. 11||Project Proposal, Resource Guide Ass.||NA|
|6||Retailing and Payment Issues||Retailing 1 & Retailing 2 Secure Electronic Transactions Text Chps. 5, 6 & 8 Design Tips 2 HTML Intro 6||NA||NA|
|7||Promotional Issues||Promotion 1, Promotion 2 & Promotion 3 HTML Intro. 7||Project Scope||NA|
|8||Anatomy of a Virtual Business||Spacecubes | Monorail This "Virtual" Company Is For Real Who's writing the Book on Web Business?||NA||NA|
|9||Anatomy of the Marketplace||Who is online? CyberAtlas GVU's WWW User Surveys In Search of the Perfect Market, Economist BargainFinder Agent Price Watch Priceline.com A Framework for Global Electronic Commerce||NA||NA|
|10||Database Marketing Issues||NA||NA||NA|
|11||SAP Information Center||Achim Voermanek, SAP|
|12||A look at the future*||NA||NA||Jeff Saylor, Worldwide Managing Principal, Network and Desktop Consulting, Unisys|
|Remaining Sessions||Project Presentations||NA||NA||NA|
Various readings will also be assigned prior to the classes. If there is an assigned reading for a session number, the reading must be completed before the session.
Assignment 2:Business Resource Page
Develop a business web-page that looks at information gathered from the web focusing on a particular type of business/interest/hobby. This assignment is designed to familiarize you with the effective use of search engines on the web. This is due by the fifth session of the class.
The resource page should include links to appropriate sites with a
descriptive statement regarding the site as a resource. The guide must
link to at least 10 resources. The resource guide can focus on a
particular industry, product, hobby or country. The choice must be
approved by Alex. Your page will be
linked to the class Resource Guide
The business resource page will be worth 10% of the course grade.
Assignment 3: Group project
Students will form groups of four or five students. Groups must be established by the second week of class.
The group project will be to develop a corporate web-site. This will include:
The following are due dates for the project:
Assignment 4: Take-home final
You will be given a take-home final paper a week before classes finish. This paper will draw from all the material covered in the class and requires familiarity with all aspects of electonic commerce.
The take-home final will be worth 20% of your course grade.
Link to Final Papers