Marketing and Electronic Commerce


All HTML documents should contain the following:
  1. Within the header of the document:
    <html> <head> <title>This is where you put the title of the document</title>
    Now include your META Tags (review last session's tips)
  2. Within the body of the document:
    <body> (you can include your background tag here, review last session's tips)
    The remaining text and html code for the document.
    </body> </html> should be at the end of the document.

Use of Headers
<h*> and </h*> should be used for your document headers. Replace the * with a number, 1 through 6, depending on the size of the header you require. 1 is the greatest size, 6 is the smallest (and is smaller than the regular font size). Do not use the header command to manipulate the size of the font.

Changing the Font
You can change the font size and color of your type. Font sizes come in a range from 1 through 7. The default is 3. You have the option of specifying a font size using <font size=4>the text will change to the appropriate size, we have specified 4 here, until the following</font>. You can also specify a change in the font size, <font size=-1>we have now specified a change, by -1, thus requesting size 2 until the following</font>
You can specify a change in the font color by using the following:
<font color="hex color code">I have specifed the code for orange 993300, and the type will stay orange until </font> The following resource is a Hex Color table Guide. You can also use these codes in your background tag to specify the background color of your document. Use the tag:
<body bgcolor="hex color code">

You can create lists that are either ordered (numbered) or unordered (using bullet points). The ordered list code is:
<li>First statement in list
<li>Second statement in list
For an unordered list replace the <ol> and </ol> with <ul> and </ul>