Test Your Knowledge
This section allows you to test yourself and determine your understanding of the class material for each chapter. Just select the appropriate chapter, and click on the appropriate answers...try it!!...
Good Luck!
Marketing, a Focus on the Customer: Chapter 1 Test
Marketing in the Organization: An Overview: Chapter 2 Test
The Changing Marketing Environment: Chapter 3 Test
Consumer Behavior: Chapter 6 Test
Market Segmentation, Targeting: Chapter 9 Test
Collecting and Using Information: Chapter 8 Test
Relationship Marketing: Chapter 10 Test
Developing New Products: Chapter 11 Test
Managing the Product: Chapter 12 Test
Channels and Wholesaling: Chapter 15 Test
Retailing: Chapter 17 Test
Promotional Process, Sales Promotion and Publicity: Chapter 18 Test
Advertising: Chapter 19 Test
Personal Selling and Sales Management: Chapter 20 Test
Pricing Issues: Chapter 13 Test
Marketing of Services: Chapter 24 Test
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