Chapter 13 Questions
According to the article "Companies Find Consumers Keep Resisting Price
Boosts", consumers paid an average of 11.9% more for canned salmon than
they did a year ago and unit sales dropped 11.4%. Canned salmon is:
Today's economic climate of disinflation means that marketers must be
very aware of what consumers are willing to pay for products before they
establish a price (demand oriented pricing). This is due to all the
following except:
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