Chapter 8 Questions

If Klondike Kate's wants to learn more about consumer's attitudes toward take food services and conducts a study to acquire this information, this study would best be classified as ________ Data.

Causal
Experimental
Primary
Laboratory
Secondary

Assume Christies Hair Salon is interested in studying the pricing expectations of its customers. If the study calls for selecting at random 100 people from each of three age groupings, ______________ sampling is being used.

Random
Quota
Stratified
Area
Experimental

When designing a questionnaire you should follow all the following guidelines in order to gather your data, except:

Make sure the questions are easy to understand
Use a cover letter, introducing the questionnaire to the respondent
Make the questionnaire as long as possible, so the respondent will understand the need for the data
Make the questionnaire short, only ask questions you need to know the answers for
Demographic questions must go at the end

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