Chapter 10 Questions

• Accounting Records
• Data from 1-800 numbers
• Transactional Data
• Data collected using frequent user programs
• All the above are sources of data

• Improved the efficiency of customer service
• Allowed marketers to convert more data into useful information
• Made tracking product recall issues more efficient
• Allowed marketers to convert more information into data
• All the above

• It is a concept that marketers are only starting to utilize
• It is a concept that small "mom & pop" retailers have been using for a long time, major marketers now have the technology to take advantage of it
• It is a concept that marketers have adopted for a number of years
• Relationship marketing is a fad, it will soon be a thing of the past
• Relationship what!!