Chapter 20 Questions
All the following are advantages of personal selling over advertising except:
Greater freedom to adjust the message to audiences' needs
Less expensive per person exposed to message
Allows for a two-way flow of information
Can gain information about the marketer's products and relay this to the appropriate people in the organization
Can give more information
Following-up after a sale is extremely important for the following reasons except:
Customers gain short-term satisfaction
Following-up costs are free to the company
It helps prevent customers from experiencing cognitive dissonance
It helps stimulate referrals
It helps stimulate repurchase
Return to Syllabus
Return to Homepage