Chapter 2 Questions

According to what you learnt in class, which of the following statements is not true about mission statements?

A mission statement is developed from the SWOT analysis
A mission statement describes the organization's purpose
A mission statement must be specific and measurable
A mission statement must be market oriented

Some banks have increased their market share by offering a new type of account especially for children, traditionally a market they have ignored. This illustrates which of the following growth strategies:

Market Penetration
Market Development
Product Development
Diversification
None of the above

Organizations goals should be all the following except:

Measurable
Broad
Achievable
Specific
Consistent

According to the Boston Consulting Group's Portfolio Management Model, a Cash Cow has a:

A relatively low marketshare in a high growth market
A relatively high marketshare in a low growth market.
A relatively high marketshare in a high growth market
A relatievely low marketshare in a low growth market.

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