Interesting Marketing Sites for the Classroom.

The following links are to other sites on WWW that are useful for providing information and explaining marketing concepts. Sorry, this page is not being updated due to other areas that I am working on. You might want to look at Marketing and the Internet, a class that I am teaching. Its projects page includes many links to major players on the internet. The reading page includes many web marketing articles I am using for the course.

alex@udel.edu

MouseTracks Interesting Commercial Sites Electronic Shopping Malls
Advertising Agencies Other Interesting Web Sites Other Work

MouseTracks

MouseTracks is a site that discusses many of the marketing activities on WWW and the marketing resourses that are available on WWW.

Interesting Commercial Sites

The following are commercial sites that are interesting from a marketer's perspective (or at least my perspective!!).
Anheuser Busch Chrysler AT&T Coke DuPont FedEx
Ford Frito Lay GE Godiva Goodyear Hewlett Packard
IBM Intel Magnavox Merrill Lynch L.L. Bean Levi Strauss
Lockheed Martin MCA/Universal MCI Merck Microsoft Miller
Netscape Reebok Procter & Gamble Saturn Silicon Graphics Sony
Southwest Airlines Sprint Toshiba UPS Volkswagon Volvo
Walt Disney Warner Bros. Zima
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Electronic Shopping Malls

The CD Store Dealernet Hall of Malls Internet Shopping Center NECX Direct
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Advertising Agencies

Chiat/Day Fallon McElligott Floathe Johnson Organic Online McCann Erickson
Saatchi & Saatchi Modem Media Poppe Tyson Liggett-Stashower Cybersolve
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Other Interesting Sites

Yahoo Advertising Professionals Time Warner
AMA Nielsen ReliefRock
CARE Links 2000 Market Segmentation
Raw Fish Web Diamonds VALS Program
Marketing Guide Another Class Fox
USA Today Ad Age Ad Market
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Other Work and Interesting Stuff
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