This class was taught in the Spring 1997
semester. The information will not be updated unless this class is taught
again...Alex (Actually now I am teaching electonic commerce (is there a
difference??)...anyway, here is the first version
The following is course information for a new elective,
Marketing and the Internet.
Web page URL: http://www.udel.edu/alex/imark/
Newsgroup address: udel.spring97.buad467-050
Class meets Tuesdays, 7PM 'till 10 PM in Purnell 022.
Last Updated: May 6, 1997
Technological change has provided businesses with tremendous opportunities
for increasing the efficiency and effectiveness of many activities.
This course is designed to expose the student to the many ways in
which basic business functions can be enhanced through effective use
of information technology. The area of emphasis will be Marketing and
the Internet.
This course will require the prerequisite of BUAD301, Introduction to
Marketing. It assumes a basic knowledge of the Internet (Email
etc). Look at Demystifying the Internet for
an internet overview.
The course will evaluate the recent growth of the Internet and how this
has effected the field of Marketing. The course will look at the current
state and future projections and issues.
Here are some similar
classes on WWW.
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Students will be involved in developing a number of individual
assignments and group projects.
Individual assignments include:
- Send a personal bio to the class news group within the first week
explaining background and interests.
- Develop a resume to be posted on WWW.
- Develop a business web-page that looks at information gathered from
the web focusing on a particular type of business (a resource guide for
that type of business).
- A company analysis, a choice of:
- Pioneer Corporate Analysis
- Web-based Business Analysis
- Web Strategy Analysis
Group project:
Students will be assigned a group based on their bio posted to the news
group.
The group project will be to develop a web-site for a local company.
This will include:
- Needs assessment
- Identify target audience
- WWW mission statement
- Objectives for the web-site
- Assess the domain of information required
- Develop a working web-site
- Client presentation
This project will take the entire semester, and the classes will be
structured around developing this project. The classes will be broken
into two parts. The first part of class will discuss Internet issues,
see the session headings. The second part of class will focus on web
design and development techniques etc.
Access the projects and assignments page for
more detail.
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Instructor: Alex L. Brown
Telephone: (302) 831-4596
Office: 109 Purnell Hall
Newark, DE 19716
Office Hours: By appointment
E-mail: alex@udel.edu
WWW Homepage: http://www.udel.edu/alex/
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