Examples of permitted and prohibited announcements

PROHIBITED

LOGOGRAM: "Get MET, it pays."

PERMITTED

LOGOGRAM: "GE, we bring good things to life."

Analysis: The MET logogram is a call to action. The GE logogram does not call upon the listener to do anything.

PROHIBITED

ANNOUNCEMENT: "A portion of this show is underwritten by Speedy Lube, where you can now get a 10-point oil change and lube for the unbelievably low price of just $12.99. So come on down to 115 Main Street for fast, reliable service."

PERMITTED

ANNOUNCEMENT: "A portion of this program is underwritten by Speedy Lube, located at 115 Main Street. Speedy Lube provides oil changes and other car maintenance services." Speedy Lube 555-6565.

Analysis: The first text mentions price and contains two calls to action. The second text identifies the sponsor, the sponsor's address, telephone number and product line, and establishes a relationship to the program.