WVUD PROFILE

The Voice of the University of Delaware

Mission Statement
WVUD, the Voice of the University of Delaware, is a noncommercial public radio station. We have a triple mission: (1) Serve the University of Delaware with high-quality programming that is both entertaining and educational. (2) Serve Newark, our city of license, with information that citizens need in their daily lives and that stimulates positive interaction between the university and the surrounding community. (3) Train University of Delaware students and interested community members in the field of broadcasting.

Audience
WVUD reaches a broad audience in the Wilmington metro area ranging from children to senior citizens. WVUD's 12+ metro cume is 14,900 and the average quarter hour (AQH) is 500 (Arbitron, Fall 1996).

Due to Arbitron methodology, WVUD's audience is under-counted. University of Delaware residence hall students (7,800) are considered nonpermanent residents and therefore not counted. In addition, WVUD is carried on the University of Delaware cable system. The station is used as audio on Channel 9, behind the University of Delaware calendar; Channel 47, behind the University of Delaware viewing guide; on UDTV 48, the university's official channel; and on SLTV 49, the university's student channel, when programs are not being aired. The University of Delaware cable system has a potential audience of 20,000, who access the system via 3,200 cable connections in campus buildings.

WVUD's campus and community audience is loyal, active and responsive. The good will directed toward the station can benefit your business.

Coverage Area
Depending upon terrain, WVUD has a primary coverage area of nine miles and a secondary coverage area of 15 miles from its point of origin in Newark, DE (see coverage map).

Programming
WVUD is a block formatted station (see schedule) providing music and information unavailable on commercial radio. We are Delaware's only source for Classical, Jazz and Folk music and the only source of programming for several ethnic minority groups. University of Delaware students and alumni respond to WVUD's schedule of sports broadcasts.