2017 Web Presence Checklist

	Things to do...	Tools to use...
1.	Be sure your profile is complete on all web sites where you can be found. Use a consistent name, include contact info, a consistent photo, a web link to your primary web presence, consider a slogan or catch phrase, etc.	Facebook, Google+, LinkedIn, SlideShare, Twitter, Viadeo, YouTube, directory sites, etc...
2.	Improve your email signature (email footer). Include a link to your primary channel(s). Include a timely message.	Email client
3.	Create and maintain links among all of your channels, blog posts, profiles, etc.	All channels
4.	Create notifications to inform you when your name, organization, or cause is mentioned on the web.	Google Alerts IFTTT
5.	Start a mailing list. Insert the mailing list subscription form code on your web site, Facebook page, blog posts, etc. Deliver your content on a regular basis. (You're building a base of followers, not spamming unknown recipients.)	Mailchimp and similar tools
6.	Ask questions to find out more information about your followers. What's most important to know about your audience?	Facebook polls, Google Forms for surveys, MailChimp subscription forms
7.	Identify at least 25 keywords or phrases that people may search on to find your cause. This is for those people that don't know your name or your organization. Repeat this exercise on a regular basis.	Google Keyword Planner KeywordTool.io
8.	Follow the most influential people that can inform you or support your cause. Help promote them and their causes. Look for partnership opportunities. Publish quotations from inspirational sources and thought leaders in your field.	All channels
9.	Ask for reviews from happy clients, workshop attendees, subscribers, etc.	Facebook, etc.
10.	Be a guest blog writer on an influential web site and include links back to your site. Invite prominent people in your area of interest to be guest writers. Better yet, interview them (and record the video).	WordPress LinkedIn Wikipedia
11.	Post visual content. Studies have proven visual content has increased response rates over plain text. For example, you could replace this text... Looking for 1,000 leaders 2016. Apply now! Mandela Washington Fellowship for Young African Leaders. Learn more. ...with this image(click for full size).	All channels, especially Twitter Flickr Pinterest
12.	Create video-based content.	YouTube Vimeo
13.	Broadcast your best messages among multiple channels. Promote a blog post by including it in your LinkedIn and Facebook profiles, turn an interview into a YouTube video, put a presentation on SlideShare, make an infographic to summarize your article.	MailChimp HootSuite
14.	Start and promote a group based on your area of interest.	LinkedIn Google+
15.	Include the code on your web site to allow people to "like" you without visiting Facebook.	Web site (Wordpress, etc.)
16.	Create captivating headlines (I know, sometimes this is called "click bait".)	WordPress YouTube
17.	Make an infographic.	Flipboard
18.	Always wrap your content with a compelling title, tags (keywords from your list), and a short description.	All channels
19.	Test your web site, subscription forms, etc. for mobile users. Always choose a mobile theme.	Mobile device
20.	Deliver content that is of value to your audience, even if it is not directly related to your primary message.	Not sure what to write? Try these ideas.
21.	Create a measurable call to action page. Offer something that readers can respond to: discount coupon, free consultation, checklist. Use the response form to find out more about your followers.	Google Analytics
22.	Create a competition or content.	Facebook
24.	Consider crowd-funding or micro-lending.	Kiva
23.	Write original content (original articles on your subject, training material) and package as an "e-book" for your subscribers. Important: plan for long shelf life content, not short term immediate responses.	Web site
25.	For advanced use: segment your mailing list or create a Facebook group to target your followers interests more closely. For instance, distinguish between new and previous clients.	MailChimp Facebook