These different outlooks on drug and their abuse are also filtered more directly through the people in our lives.  One such group of people encompasses everyone who has a situational position of respect in our lives.  These are our parents, our teachers, our employers; we did not choose who they would be, and yet they are shaping our lives.  They are respected because of how they fill the role they were given.  These people will usually use some method of steering those in their care away from the use of drugs.

Some outlying social factors:
1. "Nancy Reagan" outlook
2. Informative Negative Reinforcement
3. Decriminalization

More intimate social forces:
1. Role Models
2. Peers

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