2. Consumer Behavior and Consumer Marketing: Diane Halstead, Department of Marketing, University of Tennessee at Chattanooga, School of Business Administration, 615 McCallie Avenue, Chattanooga, TN 37403. Tel. (423)755-4123, Fax: (423)755-5255.
Samsinar Md. Sldin, Faculty of Economics and Management, University Pertanian Malaysia, 43400 UPM, Serdang, Selangor, Malaysia. Tel: (60)(3)948-6101 ext.1604, Fax: (60)(3)948-6188, e-mail: sms@econ.upm.edu.my

3. Communication and Promotion Strategy: John Ford, Department of Management & Marketing, Old Dominion University, Norfolk, VA 23529. Tel: (757)683-3587, Fax: (757)683-5639, email: jbf100f@economy.bpa.odu .edu
Iskandar Abdullah, Faculty of Economics and Management, University Pertanian Malaysia, 43400 UPM, Serdang, Selangor, Malaysia. Tel: (60)(3)948-6101 ext.1618, Fax: (60)(3)948-6188, e-mail: iskandar@econ.upm.edu.my

4. Cross-Cultural Marketing: Mary Ann McGrath, Department of Marketing, Loyola University Chicago, 820 North Michigan Avenue, Chicago, IL 60611. Tel: (312)915- 6136, Fax: (312)915-6988, email: mmcgrat@luc.edu
Brian Lofman, Department of Marketing, Central Connecticut State University, 1615 Stanley Street, New Britain, CT 06050. Tel: (860)832-3308, Fax: (860)832-3319, email: lofman@ccsu.ctstateu.edu
Abdul Razak Kamaruddin, School of Management, University Sains Malaysia, 11800 Minden, Penang, Malaysia. Tel: (60)(4)657-7888 ext.3434, Fax: (60)(4)657-7448, e-mail: abruzak@usm.my

5. Current Issues in European Marketing: Victor Cordell, Monterey Institute of International Studies, Graduate School of International Business, 425 Van Buren Street, Monterey, CA 93940. Tel: (408)647-4140, Fax: (408)647-6506, email: vcordell@miis.edu

6. Current Issues in Australia & New Zealand Marketing: Arjun Chaudhuri, School of Business, Fairfield University, Fairfield, CT 06430. Tel: (203)254-4000, Fax: (203)254-4105, email: achaudhuri@fair1.fai rfield.edu
Gregory Elliot, Macquaric University, Graduate School of Management, NSW 2109, Australia. Tel: (61)(2)850-8990, Fax: (61)(2)850-9019, e-mail: greg.elliot@mq.edu.au

7. Ethics and Social Responsibility: Anusorn Singhapakdi, College of Business and Public Administration, Old Dominion University, Norfolk, VA 23529-0220. Tel. (757)683-5129, Fax: (757)683-5639, email: axs100f@economy.bpa.odu .edu
Mathew Joseph, Department of Marketing and International Management, University of Waikato, Private Building 3105, Hamilton, New Zealand. Tel/Fax: (64)(7)856-3333, e-mail: mjoseph@waikato.ac.nz

8. Entrepreneurship: Joe Hair Jr., Department of Marketing, Lousiana State University, Baton Rouge, LA 70803. Tel: (504)388-8685, Fax: (504)388-8616.
Habrizah Hussein, Faculty of Economics and Management, University Pertanian Malaysia, 43400 UPM, Serdang, Selangor, Malaysia. Tel: (60)(3)948-6101 ext.1663, Fax: (60)(3)948-6188, e-mail: habrizah@econ.upm.edu.my

9. Family Business: Joseph H. Astrachan, Family Firm Institute Inc., 12 Harris Street, Brookline, MA 02146.Tel:(617)738-1591,Fax:(617)738-4883, e-mail:ffi@internetmci.com

10. Green Marketing: Paul Lane, Western Michigan University, 2333 Beltline Ave S.E., Grand Rapids, MI 49546-5936. Tel: (616)771-9470 ext.32,(904)423-6839, Fax: (616)771-9483, email: paul.lane@wmich.edu
Hamdan Adnan, School of Mass communication, MARA Institute of Technology, 40450 Shah Alam, Selangor, Malaysia. Tel: (60)(3)776-2009, Fax: (60)(3)777-1076.

11. Product Strategy, Innovation, & Technology: P.M. Rao, Long Island University/ C.W. Post Campus, 1 Washington Square Village, Apt. 12 K, New York, NY 10012. Tel:(212)777-4767, Fax: (212)473-3420, email: pmrao@aurora.liunet.edu
Jamil Bojei, Faculty of Economics and Management, University Pertanian Malaysia, 43400 UPM, Serdang, Selangor, Malaysia. Tel: (60)(3)948-6101 ext.1675, Fax: (60)(3)948-6188, e-mail: jamil@econ.upm.edu.my

12. International Marketing: Michael Taku, Director, Center for Business & Economic Development, 820 Chestnut Street, Scweich Hall B-3, Lincoln University, Jefferson City, MO 65102-0029. Tel: (573)681-5873, Fax: (573)681-5875, email: takum@lincolnu.edu
Mohd Ismail Ahmad, Faculty of Economics and Management, University Pertanian Malaysia, 43400 UPM, Serdang, Selangor, Malaysia. Tel: (60)(3)948-6101 ext.1603, Fax: (60)(3)948-6188, e-mail: ismails@econ.upm.edu.my

13. Macromarketing: Erdogan Kumcu, Department of Marketing, Ball State University,Muncie, IN 47306-0355. Tel: (317)285-5186, Fax: (317)285-8024, email: 00aekumcu@bsu.edu
Osman Mohamad, School of Management, University Sains Malaysia, 11800Minden, Penang, Malaysia. Tel: (60)(4)657-7888 ext.2713, Fax: (60)(4)657-7448, e-mail: osman@usm.my

14. Marketing Education: Sevgin Eroglu, Department of Marketing, Georgia State University, Atlanta, GA 30303. Tel. (404)651-3920, Fax: (404)651-4198, email: seroglu@gsu.edu
Rushmal Zein Yusof, School of Management, University Utara Malaysia, 06010 Sintok Kedah, Malaysia. Tel: (60)(4)700-5640, Fax: (60)(4)700-5645.

15. Marketing in Asia Pacific: Tan Chin Tiong, Faculty of Business Administration, National University of Singapore, 10 Kent Ridge Cresent, Singapore 119260, Singapore. Tel: (65)772-3058, Fax: (65)779-5941, e-mail: fbatanet@nus.sg
Jacob Y.H. Jou, Department of Business Management, National Sun Yat Sen University, Kaohsiung, Taiwan, ROC. Fax: (886)(7)551-6019, e-mail: jac.jou@bm.nsysu.edu.rw
Gopal Iyer, Department of Marketing, Box E-0821, Baruch College - CUNY, 17 Lexington Avenue, New York, NY 10010. Tel: (212)802-6514, Fax: (212)802-6483, email: gkibb@cunyvm.cuny.edu

16. Marketing Research: Bari Harlam, Department of Marketing, 305 Ballentine Hall, University of Rhode Island, Kingston, RI 02881. Tel: (401)874-4356, Fax: (401)874- 4312, email: harlam@uriacc.uri.edu
Nik Rahimah N. Yacob, Faculty of Business Management, University Kebangsaan, Malaysia, 43600 UKM Bangi, Selangor, Malaysia. tel: (60)(3)829-2747, Fax: (60)(3)829-3163. e-mail: nikyacob@pkrisc.cc.ukm.my

17. Marketing Strategy: Ajay Menon, Department of Marketing, 10 Rockwell Hall, Colorado State University, Fort Collins, CO 80523-1278. Tel: (970)491-0252, Fax: (970)491-5956, email: amenon@vines.colostate.e du
Mohamed Sulaiman, School of Management, University Sains Malaysia, 11800 Minden, Penang, Malaysia. Tel: (60)(4)657-7888 ext.3370, Fax: (60)(4)657-7448.

18. Marketing Models: Naufel Vilcassim, Department of Marketing, University of Southern California, Los Angeles, CA 90089-1421. Tel. (213)740-5054, Fax: (213)740-7828, email:vilcass@rcf.usc.edu

19. Multicultural Marketing: Alvin Williams, Department of Marketing and Finance, University of Southern Mississippi, Box 5091, Hattiesburg, MS 39406-5091. Tel: (601)266-4634, Fax: (601)266-4630, email: williams@cba.usm.edu

20. Pricing Strategy: P.V. (Sundar) Balakrishnan, Business Administration Program, University of Washington, Box 358500, 22011 26th Avenue SE, Bothell, WA 98021. Tel. (206)685-5384, Fax: (206)685-5335, email: sundar@u.washington.edu
Faridah Hasan, School of Business and Management, MARA Institute of Technology, 40450 Shah Alam, Selangor, Malaysia. Tel: (60)(3)556-4682, Fax: (60)(3)550-8104, e-mail: farida@itm.sel.my

21. Retailing: Lou E. Pelton, Department of Marketing, University of North Texas, Box 13677, Denton, TX 76203-6677. Tel: (817)565-3124, (214)618-5777, Fax: (817)565-3837, email: pelton@cobaf.unt.edu
Md Tahir A. Hamid, School of Business and Management, MARA Institute of Technology, 40450 Shah Alam, Selangor, Malaysia. Tel: (60)(3)556-4682, Fax: (60)(3)550-8104.

22. Sales Management, Business to Business, and Relationship Marketing: Atul Parvatiyar, Department of Marketing, Emory University, 1602 Mizell Drive, Atlanta, GA 30322. Tel: (404)727-6693, Fax: (404)727-3552, email:atul_parvatiyar@bus.e mory.edu
Md Nor Othman, Faculty of Economics and Administration, University Malaya, Lembah Pantai 59100, Kuala Lumpur, Malaysia. Tel: (60)(3)759-3601, Fax: (60)(3)756-7252.

23. Services Marketing: Teresa (Terri) Swartz, Business Administration Department, California Polytechnic State University, San Luis Obispo, CA 93407. Tel: (805)756-1411, Fax: (805)756-1473, email:tswartz@oboe.aix.calpo ly.edu
Aliah Hanim M.Salleh, Faculty of Business Management, University Kebangsaan, Malaysia, 43600 UKM Bangi, Selangor, Malaysia. Tel: (60)(3)829-3719, Fax: (60)(3)829-1821, e-mail: aliah@pkrisc.cc.ukm.my

24. Quality of Life Marketing: Joe Sirgy, Department of Marketing, Virginia Tech., Blacksburg, VA 24061-0236. Tel: (540)231-5110, Fax: (540)231-3076, email: sirgy@vt.edu
Kenneth Bahn, Department of Marketing & Hospitality Management, James Madison University, Harrisonburg, VA 22807. Tel: (540)568-3009, Fax: (540)568-2754, email: bahnkd@jmu.edu

Proposals for special sessions and panels may contain the following information: i) rationale for the topic in a special session/panel, ii) short summary of issues to be discussed, iii) names, addresses, & qualification of the participants and a letter indicating that their approval is obtained. Review procedure, length, & style guidelines will apply to competitive papers and abstracts included in the special sessions. Please contact Lalita Manrai for special sessions/panels. For papers which may be more appropriate for one of the Congress Tracks, please contact your nearest Track Chair.

Submission Guidelines:

1. Submit three double-spaced typed copies of your completed paper or detailed abstract to the appropriate track chair on or before December 15, 1996. Papers must follow the style guidelines of the Journal of Academy of Marketing Science, and should not exceed 12 pages in total. Please submit a 3" by 5" index card with the name of the paper and the names(s) of the authors and the address and telephone number of the contact person.
2. Papers will be double blind reviewed. Please do not identify yourself on any page other than the title page.
3. Submission of a paper for review indicates that it or a similar version has not been previously published or is not simultaneously under review elsewhere. At least one author must be a member in good standing of the Academy of Marketing Science or be willing to join the Academy if the paper is accepted.
4. The conference will accept papers and allow authors to decide whether to only publish an abstract or full paper in the Proceedings.
5. Upon acceptance, the author(s) agree to: a) release the copyright to the Academy of Marketing Science unless they choose to publish only the abstract, b) return the paper in correct format on a diskette to the Proceeding editors, and c) at least one author will present the paper at the conference and must pre-register as a condition for acceptance and publication.
6. Authors of accepted papers must submit both a hard copy and a diskette. There is 4 page proceedings length limit. For each page over four, there will be a US$25-per-page charge, which must be paid to "World Marketing congress 1997," when you submit the final paper.
7. Contact your nearest program co-chair or program coordinator, if you have any questions or are uncertain of the appropriatetrack for your paper.

Acceptance decisions for papers and special panels: January 15, 1997

Conference registration, hotel reservation, airline discounts information, pre-post conference tour information: February 15, 1997