Usability Study - ExpressFashion.com

trunk test

when placed on a web page a user should easily be able to find key navigation features that will help them get around

express mark up

SiteID

Logo is clear and in conventional spot
Maybe unclear if ID can be clicked
Tag line affixed to right side of ID
May confuse tag line for a link

PageName

Page Name very small and does not stick out
Picture biggest part of page but would be better under title
Unconventional formatting could easily throw a user off

Sections

Utilities in place of where main sections should be
Section name ambiguous
Subsections for men and women very small and hard to read

LocalNav

Unclear what exactly is the local navigation
Could be confused with subsections
Main sections not conventional or clear
User who is not use to this style may have a trouble finding things

Breadcrumbs

Very little breadcrumbs found
The different color title "shirts and dresses" does not stand out
Hard to find main sections
User may not be able to find where they are or how they got there

Search

No search box to be found!!
A user will expect to find this on the site
May have to click many links to find

	This is the original page. Notice how the page title is very small and it is not clear what section the page belongs to. There is no place to search, just a form for registering with the web site.
	This is a proposed redesign of the site. Many of the small font has been enlarged to expand into the empty space. The page title has been enlarged and moved to the top of the content. To show that this page is part of the "Skirts and Dresses" subsection, a side tab drawn around the name.

C Sollecito Spring 2007