April 23: Gore Lecture
Parasuraman to visit UD for lecture on customer service and productivity
3:34 p.m., March 31, 2015--The University of Delaware’s fifth annual W.L. Gore Lecture Series in Management Science will feature A. Parasuraman and his work on the link between customer service quality and productivity.
On Thursday, April 23, in UD’s Gore Recital Hall in the Roselle Center for the Arts, Parasuraman will present “Conceptualization of Service Quality from the Customer and Organization Perspectives, the Approach for Measuring Service Quality from the Customer’s Perspective and the Link Between Service Quality and Productivity.”
Events Stories
June 5: Blue Hen 5K
June 6-9: Food and culture series
The event will begin with Parasuraman’s lecture at 3 p.m. A question and answer session will follow at 3:50 and a networking reception will begin at 4:10 p.m.
Parasuraman, who serves as James W. McLamore Chair in marketing at the Marketing University of Miami’s School of Business Administration, is considered one of the most influential figures in the field of services marketing and service quality.
He is widely known for his work on SERVQUAL, E-S-QUAL, and the Technology Readiness Index (TRI). He has also published over one hundred articles in prestigious academic and management journals.
In addition to coauthoring the college textbook Marketing Research, Parasuraman has co-authored books for management audiences including Delivering Quality Service: Balancing Customer Perceptions and Expectations, Marketing Services: Competing Through Quality, and Techno-Ready Marketing: How and Why Your Customers Adopt Technology (with Rockbridge president Charles Colby).
Parasuraman also collaborates with Rockbridge on the National Technology Readiness Survey and consults for Rockbridge on measurement and service quality issues for clients.
This event is open to the public and those interested are asked to register here.
About the Gore Lecture
The W. L. Gore Lecture Series in Management Science, presented by UD’s Alfred Lerner College of Business and Economics, is sponsored by an endowment from the Gore family.
This lecture series features experts in the application of probability, statistics and experimental design to decision-making, including applications in academia, business, government, engineering and medicine.
The series recognizes the key role that the fields of probability, statistics, and experimental design have played in the success of W.L. Gore & Associates, Inc.