Feb. 18: Mobile marketing

NYU's Ghose to discuss 'Randomized Field Experiments in Mobile Marketing'


9:49 a.m., Feb. 4, 2015--New York University’s Anindya Ghose will present a paper on “Randomized Field Experiments in Mobile Marketing” from 10:30-11:30 a.m., Wednesday Feb. 18, at the University of Delaware’s Venture Development Center, 132 E. Delaware Ave., in Newark.

The talk is sponsored by the Institute for Financial Services Analytics in UD’s Alfred Lerner College of Business and Economics.

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The 20th annual June Lecture Series at the Osher Lifelong Learning Institute at UD in Wilmington will be held June 6-9. Titled 'June a la Carte,' this year's program focuses on great political documents, feminism, world politics and a Newark cuisine sampler.

Ghose is professor of information, operations and management sciences and professor of marketing in NYU’s Leonard N. Stern School of Business. 

The talk will consider the explosive growth of smart phones and location-based services, which has contributed to the rise of mobile advertising, and the effectiveness of mobile marketing and promotions. For an abstract, click here.

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