Making With Simple Break-Even Analysis
Attacking Business Decision Problems With Break-even Analysis
Formula for Incremental Break-Even Analysis
Lifetime Value in Relationship Marketing
Determining Customer Lifetime Value for your Internet Marketing Plan
The Lifetime Value of a Customer
**Discussion Topic: Any isues with respect to the above marketing mathematics?
Primary research: Data gathering.
Stanford Web-site Survey
Wharton Matric Survey
**Discussion Topic: After reviewing the Wharton and Stanford surveys, discuss the goals of the surveys, in terms of what each school is trying to learn. Comment on the effectiveness of each survey.
Note: Zoomerang is a great resource for designing online surveys.
Balance between data gathering and the need for privacy.
Junkbusters.com: A great site to explore your privacy rights/issues.
Some useful secondary resource sites on the web:
Cyberatlas.com, CommerceNet, American Marketing Association, A Business Researchers Interests, Bloomberg, C/Net, EDGAR, Hoover's, National Trade Data Bank, Public Register's Annual Report Service
Census Bureau, FedWorld, Thomas
The Electronic Embassy, I-Trade, The United Nations
Idealist.org, Internet Non Profit Center, Nonprofit Resource Center
Importance of demand analysis, market demand, product demand, expansible markets.
Faith Popcorn's Trends
Creative Destruction: The Essence of Capitalism
Relevant K@W Article:
Role Playing: A Method to Forecast Decisions
Role Playing as a Forecasting Tool
Marketing Science Meets Hollywood
Forecasting in Conflicts: How to predict what your opponenet will do.
Making CD Sales Ring
Ethical Inspirations for Marketing Managers
Link to discussion
Return to Syllabus