Uses and Benefits of World Wide Web

• What is the web?
  • Share information, providers vs. users
  • Electronic publishing
  • Hypertext
  • Multi-media
• Organization's web-site goals
  • Provide decision-making information
  • Retailing
  • Positive affect
• Web Characteristics
  • Unobtrusive medium
    • Register
    • Integrated marketing program
  • Interactive medium
    • Precise information delivered
      • Sony's Page
      • Decision making aid
    • Precise feedback on effectiveness
    • Medium for customer service
• Corporate Perception
• Expense
  • Levelling of the playing field
• Retailing
  • Security
  • Anonymity
• Research
  • Secondary
  • Primary

• Effective WWW design
  • Drill Down
    • One page vs. many
  • Currency
    • Information
    • Design
  • Multi media
  • Editorial rigor