Lecture Archive Advanced Topics: Tuesday, Feb 1, 1999. Topic of Lecture: ArcView GIS Introduction Duration: 11 minutes of lecture and 32 minutes of demonstration. [Mixed Media Lecture]  [Slides Only] Lecture 1: Tuesday, Sep 1, 1998. Topic of Lecture: Class Introduction. Duration: 32 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 2: Thursday, Sep 3, 1998. Topic of Lecture: Marketing Defined. Duration: 56 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 3: Tuesday, Sep 8, 1998. Topic of Lecture: Management Orientations. Duration: 56 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 4: Thursday, Sep 10, 1998. Topic of Lecture: Service as a System. Duration: 54 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 5: Tuesday, Sep 15, 1998. Topic of Lecture: Approaches to Segmentation. Duration: 57 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 6: Thursday, Sep 17, 1998. Topic of Lecture: Segmentation Continued. Duration: 58 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 7: Tuesday, Sep 22, 1998. Topic of Lecture: Income and Consumers. Duration: 52 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 8: Thursday, Sep 24, 1998. Topic of Lecture: Different Approaches to Segmentation. Duration: 29 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 9: Tuesday, Sep 29, 1998. Topic of Lecture: Quiz Review and Segmentation Data Analysis. Duration: 50 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 10: Thursday, Oct 1, 1998. Topic of Lecture: Introduction to Targeting. Duration: 53 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 11: Tuesday, Oct 6, 1998. Topic of Lecture: The Yield Game and Market Relationships. Duration: 60 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 12: Thursday, Oct 8, 1998. Topic of Lecture:Marketing Planners and Relationships. Duration: 46 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 13: Thursday, Oct 15, 1998. Topic of Lecture: Management Relationships. Duration: 63 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 14: Tuesday, Oct 20, 1998. Topic of Lecture: Introduction to Positioning. Duration: 37 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Exam: Thursday, Oct 22, 1998. Exam: No regularly scheduled lecture. Lecture 15: Tuesday, Oct 27, 1998. Topic of Lecture: Basic Positioning Strategies. Duration: 49 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 16: Thursday, Oct 29, 1998. Topic of Lecture: Product Market Grids and Positioning Maps. Duration: 50 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Election Day: Tuesday, Nov 3, 1998. Election Day: Classes suspended for today. Lecture 17: Thursday, Nov 5, 1998. Topic of Lecture: Pricing and Revenue Managment. Duration: 65 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 18: Tuesday, Nov 10, 1998. Topic of Lecture: Introduction to Pricing. Duration: 47 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 19: Thursday, Nov 12, 1998. Topic of Lecture: Supply & Demand and Pricing Issues. Duration: 63 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 20: Tuesday, Nov 17, 1998. Topic of Lecture: Budgets and Forcasting. Duration: 62 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 21: Thursday, Nov 19, 1998. Topic of Lecture: Conclusion of Forecasting. Duration: 41 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] No Class: Tuesday, Nov 24, 1998. No regularly scheduled class meeting for today. Holiday: Thursday, Nov 26, 1998. Thanksgiving Break: Classes suspended for today. Lecture 22: Tuesday, Dec 1, 1998. Topic of Lecture: Forecasting and Revenue Management. Duration: 52 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 23: Thursday, Dec 3, 1998. Topic of Lecture: Communication and Promotion Mix. Duration: 48 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides] Lecture 24: Tuesday, Dec 8, 1998. Last Class: Last Scheduled Class Meeting of the Semester. Topic of Lecture: Advertising and Marketing Plans. Duration: 51 minutes. [Video Lecture]  [Audio Only]  [Slides Only]  [Printable Slides]