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UD police vehicles get new look
A collaboration between University administrators, Public Safety officials and public relations staff, the new design serves the dual purposes of making the vehicles more visible and identifiable as UD property, while also giving them a contemporary flair. According to James Flatley, interim director of public safety, the idea for a new design was initiated by Maxine Colm, vice president for administration, after she returned from a visit to New York City earlier this year. While there, Flatley said, cars from the New York City police fleet caught Colm’s notice with their handsome, streamlined design, and the idea transferred back to campus. “Dr. Colm saw a New York City police car with the motto, ‘Courtesy, Professionalism and Respect,’” Flatley said, “and the idea to redesign UD’s police vehicles grew from there.” David Hollowell, UD executive vice president and treasurer; the late Mary Hempel, assistant to the president and director of public relations; Keith Heckert, an art director in the Office of Public Relations; and Keita Bowles, master police officer with public safety, worked together on the redesign team, Flatley said. “Coming up with the new design was really a collaborative effort,” he said. “The University seal really stands out, the cars are more visible at night. It was time for a change.”
“I think the new design came out nicely,” Heckert said. Heckert, who also spent time researching car-detailing products for the project, said that the new, state-of-the-art reflective material made by 3M contributed to the design’s overall look and reflectivity. “The material the design is printed on just came out on the market and is 100 percent reflective,” he said. “That makes the cars highly visible at night and gives the logo a shimmery look in bright sunlight.” Article by Becca Hutchinson To learn how to subscribe to UDaily, click here. |
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