Remember This course is cumulative. Be prepared to answer anything that we are discussing in class, that appears on the web, in the book, in the glossary, on video tape or was mentioned by a guest.

This course is cumulative. Be prepared to answer anything that we are discussing in class, that appears on the web, in the book, in the glossary, on video tape or was mentioned by a guest.

For this test you should understand the early origins of radio. Know the difference between the two broadcast bands, AM, Amplitude Modulation, FM, Frequency Modulation. The frequency ranges of the two broadcast bands. AM 535kHz - 1705kHz
FM 88mHz - 108mHz Noncommercial portion 88mHz - 92mHz.

Know the following names:

Call Letters:

KDKA,   WEAF,   WJZ,   WNBC,   WGY,   WMAF

Be Prepared to explain:

Toll broadcasting,   chain broadcasting,   the formation of the early radio networks,   and the role of AT&T,   NBC,   RCA,   General Electric,   and Westinghouse.

How advertisers disguised early radio commercials.

Radio's "Golden Age" (network era) and why the years 1926 - 1949 are significant.

Basic elements of formats. The year that the FM band overtook AM as the most listened to radio band. The change made by the FCC that lead to the rise of FM.

Radio's news tradition, how newspapers tried to prevent radio from having access to the news wires. The role that UPI played in changing radio's access to news. The role of the early war correspondents and how they shaped American opinion regarding W.W.II.

Know:

Radio station classes,   AM:  Clear channel,   Regional channel,   Local channel,   FM:   A,   B1, B,   C1,   C2,   C3,   & C.   Zone 1 and Zone 1A and how they effect station class assignments.   How the radio ownership policies have changed over the past few years. How signal strength effects competition and programming decisions.

Dayparts and average quarter hour maintenance and how they effect programming decisions.

Basic concepts being outlined in intro and first three chapters of Future of Music Coalition consolidation study.

Know:

The various formats including names and abbreviations. Be able to give examples of how one format evolved into another. Which formats are found primarily on which bands. Which formats are found primarily in major markets. Which ones are found throughout the country. Which formats use jingles, which ones do not. Which formats were the first to move to the FM band. How "Talk" affected AM programming. Be prepared to determine how hybrid formats develop.

Know the following names:

Know the following organizations/companies:

Understand Ratings:

Metro,   TSA,   DMA,   PUR,   HUT,   PPDV. Demographic breakdowns for example: Women 25 - 54.

Know how to read a ratings page and how to compute:

CPP,   CPM   TSL,   Turnover

Know the following call letters: