IT Web Development Help Pages

Search: Meta Tags

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Questions should be directed to Web Development,

When you create a Web site, one of the goals is to ensure that people find your site.

One way to attract visits to your site is to make it easily accessible from search engines. META tags describe your page and its characteristics to search engines and other web utilities, which index your page. Search engines like Google, Yahoo!, MSN, AOL and others send commands called robots throughout the Internet to locate and identify new and updated pages. These robots index your pages' code, links, and particularly information in META tags.

META tags can contain information for robots and other web utilities to use, such as information regarding the page description, author, authoring software, and keywords that a user would typically use to find your page.

If you view the source of the UD home page, you'll see that we use these basic META tags in the HEAD section of the page:

<meta http-equiv="department" content="IT-MIS">
<meta name="keywords" content="University of Delaware, University of Delaware, University of Delaware, UD, University, Delaware, Blue Hens, College, Newark, Lewes, Wilmington, Georgetown">
<meta name="description" content="The University of Delaware, founded in 1743, offers over 100 academic majors; its distinguished faculty includes internationally known scientists, authors and teachers.">
<meta http-equiv="author" content="IT-MIS">
<meta http-equiv="reply-to" content="">
<meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1">

You'll want to add your departmental information in the CONTENT values except for the Content-Type tag. As the first line of the page, you'll want to include:

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">

By using META tags, you can increase the odds of your site appearing in a web search.

Questions about UD's Google search may be directed to the Help Center at (302) 831-6000, e-mail to, or link to