University of Wisconsin - Stout Catalog and Schedule of
Online Classes

This rubric may be used for self-assessment and peer feedback.
Evaluation
scale:
A - Exemplary: 32-36 points
B - Proficient: 28-31 points

Partially Proficient or Incomplete: Needs to be resubmitted - less than 28
points

Rubric for Classroom Web
Pages

CRITERIA

Exemplary

Proficient

Partially Proficient

Incomplete

POINTS

Relevance of Content to
Students and Parents

9 points

The content has a unique main idea/purpose/theme and includes useful
educational information for students and parents.

The content is written clearly and concisely and points readers to high
quality, up to date pertinent resources. The content is highly informative
and provides essential information to the reader. Information is updated
frequently and includes the date of the update to emphasize freshness of
content. The website showcases students' research projects, data
collection assignments, Q&A forums, or other assignments to promote
interaction between students, teachers, and parents.

The website includes feedback loops such as surveys, forms, or
questionnaires.

Annotations include motivating questions and advanced organizers that
provide the reader with sense of what will be found on each Web page.

6 points

The purpose, theme, or main idea of the website is evident with
appropriate educational information for students and parents.

The content points readers to quality information resources. The
content is informative and provides useful information to the reader.

The website includes one feedback loop such as a survey, form or
questionnaire.

There are clear annotations describing Web-based resources so that
readers can navigate through the sites easily and locate the needed
information.

3 points

The theme or main idea of the website is vague and does not create a
strong sense of purpose or include educational information that students
and parent can use.

The content points readers to information that does not relate to the
purpose or theme of the page. Information is incomplete or inaccurate.

The website does not include feedback loops such as surveys, forms, or
questionnaires.

A few of the annotations are missing or do not describe the resources
clearly so that readers can navigate through sites easily and locate the
needed information.

0 points

The website lacks a clear purpose or central theme and is not useful to
students and parents.

The content points readers to some information resources which are
inaccurate or misleading or inappropriate for the intended audience.

questionnaires.

Several annotations are missing or do not describe what students will
find at the site or do not include advanced organizer questions to assist
students in navigating easily through sites to locate the needed
information.

Use of Photos,
Graphics, Sound, Animation and Video

6 points

All of the photographs, graphics, sound and/or video enhance the
content and create interest.

All photos, graphics, audio and/or video files are high quality images
or sound with proper voice projection, appropriate language, and clear
delivery. Background audio is kept in balance and does not overpower the
primary audio.

Information is included concerning the size of the files when providing
links to images, sounds, movies, or other files.

Creativity and original images enhance the content of the Web pages in
an innovative way

4 points

Most of the photographs, graphics, sound and/or video enhance the
content and create interest.

Most of the photos, graphics, audio and/or video files are high quality
images or sound and effectively enhance the content and create interest.
Background audio is kept in balance and does not overpower the primary
audio.

Information is included concerning the size of most of the files when
providing links to images, sounds, movies, or other files.

Most of the files show use of creativity and original images to enhance
the content of the Web pages.

2 points

A few of the photographs, graphics, sound and/or video are
inappropriate for the content and do not create interest.

Some of the photos and graphics are not high quality images. A few of
the audio and/or video files are edited with inconsistent clarity or sound
(too loud/too soft/garbled) and ineffectively enhance reflective
statements, do not create interest, and are inappropriate examples for one
or more teaching standards. A few files have background audio that
overpowers the primary audio.

Information is included concerning the size of a few of the files when
providing links to images, sounds, movies, or other files.

Some use of creativity or original images is evident that enhances the
content of the Web pages.

0 points

The photographs, graphics, sounds, and/or videos are inappropriate for
the content or are distracting decorations that create a busy feeling and
detract from the content.

Many of the photos and graphics are not high quality images or are not
properly edited for Web display. Audio and/or video files are not edited
or exhibit inconsistent clarity or sound (too loud/too soft/garbled) and
ineffectively enhance reflective statements. The audio and/or video files
are inappropriate examples for the content. The background audio
overpowers the primary audio.

No information is included concerning the size of files when providing
links to images, sounds, movies, or other files.

No use of original images is evident to enhance content of the Web
pages in an innovative way

Fair Use
Guidelines

6 points

Fair use guidelines are followed with proper use of citations
throughout the Web page.

4 points

Fair use guidelines are frequently followed and most nonoriginal
material uses proper citations.

2 points

Sometimes fair use guidelines are followed and some nonoriginal
material uses proper citations.

0 points

Fair use guidelines are not followed. Nonoriginal material is
improperly cited.

Internal and External
Navigation

3 points

All of the menus, navigation links and all internal links and sections
of the website connect back to the home page and/or sitemap.

All external links to connecting websites are active and
functioning.

A sitemap/index is provided to make the site easy-to-access.

2 points

Most of the menus, navigation links and internal links to sections of
the website connect back to the home page and/or sitemap.

Most of the external links to connecting websites are active and
functioning.

A limited sitemap/index is provided.

1 point

Some of the menus, navigation links and internal links to sections of
the website connect back to the home page and/or sitemap, but in other
places the links do not connect to preceding pages or to the original
index page.

Some of the external links to connecting websites are not active and
functioning.

No sitemap/index is provided.

0 points

There are significant problems with menus, navigation links and
internal links to sections of the website and few or no connections back
to the preceding pages or to the original index page.

Many external links to connecting websites are not active and
functioning.

No sitemap/index is provided.

Layout and Text
Elements

3 points

The typography is easy-to-read and point size varies appropriately for
headings and text.

Use of bullets, italics, bold, and indentations enhances readability.

Consistent format extends page-to-page. The layout uses horizontal and
vertical white space appropriately.

The background, colors and layout are artful and consistent across the
website and enhance the readability of the information presented.

2 points

Sometimes the typography is easy-to-read, but in a few places the use
of fonts, point size, bullets, italics, bold, and indentations for
headings and subheadings detract and do not enhance readability.

A few minor format inconsistencies decrease readers' accessibility to
the content. The layout uses horizontal and vertical white space
appropriately in most places.

The background, colors and layout are consistent across the website and
make it easy to read the information presented.

1 point

The typography is difficult to read and uses too many different fonts,
overuse of bold, bullets, italics or lack of appropriate indentations of
text.

Some formatting tools are under- or over-utilized and decrease the
readers' accessibility to the content. There are several format
inconsistencies throughout the website. The layout uses horizontal and
vertical white space inappropriately in some places.

The background, colors and layout are distracting and make it difficult
to read the information presented

0 points

The text is extremely difficult to read due to inappropriate use of
fonts, point size, bullets, italics, bold, and indentations for headings
and sub-headings and body text.

Many formatting tools are under- or over-utilized and decrease the
readers' accessibility to the content. There are numerous format
inconsistencies throughout the website. The layout uses horizontal and
vertical white space inappropriately and the content appears cluttered.

The background, colors and layout make the site unattractive, and it is
difficult to read the information presented.

Contact Person, Copyright
and Update Information

3 points

Each Web page includes a footer with a working email link to the author
of the website or contact person including department name, telephone and
fax numbers with area codes, a connecting link to homepage, date of
creation or revision, and copyright information.

2 points

The Web pages includes a footer with two of the criteria.

1 point

The Web pages includes a footer with one of the criteria.

0 points

No footer is included on the Web pages.

Speed Web Pages
Load

3 points

The Web page graphics are small in byte-size or optimized by providing
image height= and width= tags, and pages download quickly for the target
audience.

Descriptive alt= tags for each image provide text-only users with a
good idea of what is shown in each graphic.

2 points

The Web page graphics are generally small enough to download reasonably
fast for the target audience. Graphics could be optimized by using height=
and width= tags so text loads before the images.

Most images include the alt= tags and the alt= tags are fairly
descriptive.

1 point

The Web page graphics and content do not download quickly for the
target audience. Images are large and require a long time to download.

Most images do not include the alt= tags, and the alt= tags could be
more descriptive.

0 points

The Web page graphics and content take a long time to download for the
target audience due to excessively large graphics or too many graphic
elements on a page or graphics that have not been optimized.

All images lack alt= tags.

Writing
Mechanics

3 points

The text has no errors in grammar, capitalization, punctuation, and
spelling.

2 points

The text has a few errors in grammar, capitalization, punctuation, and
spelling requiring minor editing and revision.

1 point

The text has errors in grammar, capitalization, punctuation, and
spelling requiring editing and revision.
(4 or more errors)

0 points

The text has many errors in grammar, capitalization, punctuation, and
spelling requiring major editing and revision.
(more than 6
errors)

TOTAL
POINTS

/36

University of Wisconsin - Stout Web Design for Educators
Online Class

University of Wisconsin - Stout Intermediate Web Design:
Making Your Website a Learning Center

University of Wisconsin - Stout Catalog and Schedule of
Online Classes

Readings on
Authentic Assessment
Examples of Other
Rubrics

© COPYRIGHT 2003-2005 Joan
Vandervelde
All Rights Reserved.
Updated: February 20, 2005