Syllabus
Fall 1996
Elizabeth M. PerseCourse Objective/Description: The course provides an overview of print and electronic media, film and advertising. We will consider history, structure, functions, and effects of the various media. The course material is designed to give students a comprehensive understanding of mass communication and its various applications in contemporary society.
Texts:
Exams. Students will complete three exams, each covering half of the course material (readings, lectures, and presentations). Make-up exams will be given only (a) when arrangements have been made with the instructor in advance and (b) in case of illness verified by a physician's note. Exams will be given on October 8, November12, and during final exam week. Each exam will count 50 points.
Computer Assignments. The Department of Communication is committed to training students in computer literacy. This course will also highlight how computers are becoming an important medium in mass communication. So, students will complete several computer assignments.
1. By September 26, each student must send an e-mail message to the instructor (my e-mail address is at the top of the syllabus). This assignment is worth 1 point.
2. As we will learn, the Internet has become an important promotional/informational medium for mass communication industries. Students should locate WWW home pages for any five industries (e.g., advertising, television, cable, radio, film, music, books, magazines, newspapers) and prepare a short (less than one-page) description of that home page. This description should include the address of the home page and a summary of the highlights of the information they provide. What is outstanding about the material? What is ordinary? On a scale of 1 - 10, where 1 is useless and 10 is outstanding, how would you rate this web site? Each WWW report is worth 6 points. The class reading packet includes the addressess of some interesting sites, but students should not limit their reviews to sites on that list. These WWW reports are due by the day that the medium/industry is discussed in class.
Internet Paper. After experimenting with Internet links to mass communication industry and research, I expect that students should begin to form some ideas about how computers will compete with or complement traditional mass media. Students will complete a three-page paper that presents their thoughts about the relationship between the computer and/or the Internet and the traditional mass media. This paper must be typed (on a word processor) and is due in class on December 10. This assignment is worth 10 points.
There will be a total of 191 possible points in this class. Grades will be assigned as follows:
171 points = A | 165 = A- | 158 = B+ | 153 = B | 146 = B- | 139 = C+ | 133 = C | 127 = C- | 120 = D+ | 115 = D | 108 = D- | below 108 = F |
Extra Credit: Because the Department of Communication is committed to advancing knowledge in our field, extra credit will be given only for participating in communication research. Research opportunities will be announced as they arise.
Date | Topic | Assignment | Sept 5 | Introduction to the class | V 1 | Sept 10 | Why study mass comm. | R 1-3 | Sept 12 | Mass and other communication | R 4-13 | Sept 17 | Media systems | V 15, 16, R 14-18 | Sept 19 | Economic constraints | R 19-27 | Sept 24 | Political constraints | V 18, R 28-32 | Sept 26 | The Internet | E-mail assignment due R 77-86 | Oct 1 | Newspapers | V 4, v 10 (pp. 239-248) | Oct 3 | Magazines and Books | V 2, 3 | Oct 8 | Exam 1 | Oct 10 | Popular Music | V 5 | Oct 15 | Film | V 6 | Oct 17 | Radio waves | V 7, R 33-44 | Oct 22 | Radio | Oct 24 | Radio | Oct 29 | Television | V 8, R 45-57 | Oct 31 | Television | Nov 5 | NO CLASS--ELECTION DAY | Nov 7 | Ratings | V 13, R 58-71 | Nov 12 | Exam 2 | Nov 14 | Media Effects | V 14, 15 | Nov 19 | Socialization | Nov 21 | Violence | Nov 26 | Internet Project | Nov 28 | THANKSGIVING
NO CLASS |
Dec 3 | Journalism | V 10 | Dec 5 | Advertising | V 12, R 72-76 | Dec 10 | New Technologies | Internet paper due, V 9 | Dec ?? | Final Exam |
Note. The dates on this course outline are approximate. You are responsible for any changes made to this schedule.