xml Christina Marsett 20.03.04: Where are the Voters? Crafting a Winning Political Campaign Social Studies Civics Geography elections accessibility ArcGIS political parties geography mapped patterns Microsoft Word 2021-03-02T17:06:07Z 2021-03-02T12:06:53-05:00 2021-03-02T12:06:53-05:00 uuid:72F659EA-E68F-42BC-963C-9DB84702E3FB uuid:063e2799-5a80-465b-9cd4-fc569570e4fd Civics, Geography, elections, accessibility, ArcGIS, political parties, geography, mapped patterns

Curriculum Unit Author:

Where are the Voters?: Crafting a Winning Political Campaign Strategy

Christina Marsett

Title:

KEY LEARNING, ENDURING UNDERSTANDING, ETC.

  • • Political parties play an important extra-Constitutional role in the American political system, as they inform and activate voters, and run campaigns during elections.
  • • Geographic patterns and processes that are plotted on a map can be used for problem solving and decision making.

    • ESSENTIAL QUESTION(S) for the UNIT

  • • What is the purpose of a political party?
  • • Who are the voters?
  • • Where are the voters in Delaware?

    • CONCEPT A CONCEPT B CONCEPT C

    Role of Political Parties

    Voter Demographics

    Campaign Strategy

    ESSENTIAL QUESTIONS A ESSENTIAL QUESTIONS B ESSENTIAL QUESTIONS C

  • • How do the ideologies along the political spectrum differ?
  • • How are political parties and ideologies related?
  • • What demographic differences exist between political parties?
  • • What campaign activities do political parties participate in?
  • • How can political strategists use geospatial technology to create a campaign strategy?
  • • Why does the United States have two main political parties?
  • • What role do political parties play in the American political system?

    • VOCABULARY A VOCABULARY B VOCABULARY C

    Two Party System, Third Parties, Democrats, Republicans, informing voters, activating voters, watchdog, nominating candidates, governing, bonding agent

    Radical, Liberal, Moderate, Conservative, Reactionary, Demography, Socioeconomic status

    Geospatial technology, ArcGIS, census data, tapestry segmentation

    ADDITIONAL INFORMATION/MATERIAL/TEXT/FILM/RESOURCES

    Students will need access to Esri’s ArcGIS Online platform to complete this unit. They will be most successful if they have access to organizational accounts that include access to the analysis tools.