Jennifer Tarrant
Home town: Freehold, New Jersey
BFA: Visual Communications // Class of 2014
"I find little bits of inspiration everywhere."
It isn't always necessarily something I am searching for, but if an idea comes to mind I jot it down to explore later. My creative process has continued to evolve but it always begins with research. I read everything I can get my hands on - relevant or not - and then I write to sort out my thoughts. If I am working on creating a brand I write about their story, background, and personality. I normally find myself either grocery shopping or at Goodwill when I need to clear my head and take a step back. I often feel like a scavenger. As I walk through aisles upon aisles of housewares and home goods I notice textures, shapes, color - all the little details that inspire me. Then I get back to work and simply play, most often through typography first. I don't do much sketching until later. My process varies from project to project, but it always begins with a seemingly ridiculous idea and ends with something that is so inherently me.
