Rename

1.  the concept:

redirection, the redirection of a web address to another website.
rename USP, redirection using marketing domains valuable to the whole
Internet community.

Market expanding in line with Internet growth and more necessary as growth
increases.  leaders with fewer and weaker names and less professional
interface are surf.to.

names live as of 1/98
banking.at, bargain.at, buy.at, dine.at, download.at, fanzine.at, faq.at,
find.at, first.at, here,.at, join.at, laugh.at, learn.at, listen.at,
multiuser.at, now.at, only.at, play.at, read.at, resource.at, sell.at,
stay.at, stop.at, swap.at, try.at, vrml.at, watch.at.

2.  the business model is based on ad income from ad for user service.

Marketing strategy to date:
launch PR and mimimal advertising  to @ $5k
including..
mmgco.com pr release and time..
ultimatepromotions.com
laugh.at/jokes newsletter
received coverage in numerous ezines and some offline coverage..

As of 2/98 2000 users with @3000 renames, serving around 5000 daily ads.

ongoing promotion in newsletters, newsgroups and via serving of the rename
ad with all users.

3.  The future Considerations:
Marketing ideas..

Newsletter to users
Improve communication with existing users

Sponsorship of existing .at names by interested partners.
low investment, return unknown, setup and marketing essential.

Bookmarks concept
high investment or piggybacking on eg baboo.com

Paid service (say $30 yearly no ads)
requires ssl setup, online cc payments

Sales of ads
requires ssl setup, online cc payments, exposure

Affiliate programmes
in.. ie 5c a click paid from rename via clicktrade (see linkexchange.com)
out.. all external links to a paid sponsor who pays rename (via clicktrade)

Online stats for users
users revisit, measure pages, ideal for eg, tracking ad campaigns, site
visits etc

Purchase more names.
names are real estate, guaranteed to grow in value, being snapped up by
speculators both for resale and for redirection.

Sell the backend.
market the concept of redirection databases off the shelf for 3rd parties.

Look for external funds
pro.. faster growth
against.. lose control and opportunity

Prioroties???
Costs?????
benefits??????

unknown.. please discuss

strengths..
good service, proven concept, stable interface, growing at 5% weekly.

weaknesses
no defined strategy in place, no defined roles, no comittments from
partners, no income, no budget to market traditionally

opportunities..
any of the above marketing ideas
sell off after x months
ipo after x years

threats
new free domain addressing systems (ie realname.com)
sabotage