TOMS was founded on the charity idea of One for One.  Currently TOMS participates in a wide variety of social media networks with all of them reflecting their core values.  Firstly, the TOMS website provides users an 
opportunity to purchase products, learn about charity events, and crosslink the company's other sites.  Their YouTube channel allows the company to post videos informing viewers of events like World Sight Day 2012, 
Ticket to Give, One Day without Shoes, and shoe giving occasions.  It also provides a chance to share employee's experiences with the company and the people receiving help.  TOMS twitter and Facebook pages send updates 
to followers about nearby company events, global campaigns, and upsetting facts.  Through these networks, the company can interact with followers while providing feedback.  TOMS also has a Tumblr blog with information 
on giving and other charities they have teamed up with.  The company is involved with Instagram, Pinterest, and Google+ to further connect with customers of all networks.  By providing a consistent message across all 
platforms, TOMS has created a useful social media campaign.  

TOMS target market is mainly comprised of young people, or more precisely, generation Y.  This generation is more susceptible to social media and therefore will benefit most from an Internet based campaign.  However, 
it is not just any youth that they are targeting, but the youth who wish to make a difference.  In addition to this target market strategy, they have designed their shoes in a way that will meet the different styles of 
the seemingly broad youth market.  Every style is represented and spans across various demographics.  

TOMS already has a strong presence on social media sites such as Facebook, Twitter, Pinterest, Instagram, YouTube, and so on.  We plan to draw even more attention to not only the unique style of TOMS products but also 
the causes for which TOMS is an advocate through increased participation with college campuses nationwide, more paid advertising on social media sites, and increased print advertising in magazines.  Because TOMS' 
target market is young people, college campuses are a great place for the brand to educate the masses about who they are, what they have to offer, and how they give back.  By getting students involved with the brand, 
sales will increase and word of mouth advertising will increase.  In many cases, this word of mouth advertising will happen via the Internet on social media.  If TOMS were to increase their advertisements on social 
media sites; for example, on the right hand side of Facebook's home page, all of talk about TOMS would be supported and further interest would be generated.  Finally, through increasing advertisements placed in 
magazines TOMS would have more access to their target market.  All of these suggestions would in effect give TOMS influence on their target in all directions, print, Internet, and word of mouth.