Presentations:
Cultural Marketing For Korean Tourism Into AustraliaYvette Reisinger,
Monash University Berwish Campus, Australia
A Cross-Cultural Model of The Social Aspects of Western- Chinese Business RelationshipsFelix T. Mavondo, Rodrige Elaine M, Monash University, Australia
Cultural Aspects of Gift Giving: A Comparative Analysis of The Significance of Gift Giving In The US and JapanNessim Hanna, Tanuja Srivastava, Northern Illinois University, USA
Time-Oriented Advertising: A Cross Cultural Analysis of Magazine Advertising1986-1996Beverlee B. Anderson, California State University, USA
Session (6.2) : Panel Session :
Marketing of Antiques and Collectibles
Location : Empire 2
Chair : Lalita A. Manrai
Panellists :
Stamp Collecting: A Study of Consumption & Disbursement PatternsNoel Murray
Marketing of Antique Product Labels: Anomalies and Challenges Darren J. Cioffi and Lalita A. Manrai
Session (6.3) : Ethics and Social Responsibility
Location : Embassy 1
Chair : Matthew Joseph
University of Waikato, New Zealand
Presentations:
Unethical Consumer Behavior: An Investigation of South African
ConsumersNicola Higgs-Kleyn, University of The Witwaterstand, South Africa
Privacy On The NetDavid R. Wheeler, David R. Lambert, Frances Burke ,Suffork University, USA
Social Marketing and AIDS: Applying A Model of Behavioral ChangeTimothy B. Greenlee, Carol F. Surprenant, Jonathan E. Schroeder ,University of Rhode Island, USA
A Cross-Cultural Study of Marketing Ethics: A Survey of American And Thai Business StudentsSomboon Salyachivin, Sripatum University, ThailandVinit Virayangkul, Kasetsart University, Thailand
Session (6.4) : Product Strategy, Innovation and Technology
Location : Embassy 2
Chair : Jamil Bojei
Universiti Putra Malaysia, Malaysia
Presentations:
Intellectual Property And The Marketing of IdeasErik A. Borg, Gothenburg
University, Sweden
Technology - Based international Strategic Alliances : Recent Information Technology Evidence and Its Implications InformationP.M. Rao, Long Island University C.W. Post Campus, USA
From Concept to Commercialisation-Developing and Marketing New Islamic Units Trusts in Malaysia(The Case of ASDI)Aliah Hanim M. Salleh, Universiti Kebangsaan Malaysia, Malaysia
Session (6.5) : International Marketing
Location : Embassy 3
Chair : Violetta Llanes
University of Otago, New Zealand
Presentations:
Trade Promotion And Assistance In The Peoples Republic ofChina And Hong
KongG.M. Naidu, University of Wisconsin- Whitewater, USA Allan K.K. Chan,
Hong Kong Baptist UniversityZhao Xiaodi, China Council For The Promotion
of International Trade, China
Export Intensity In Small Firms: The Influence of Export Assistance And Absorption of Export PlanningMichael Taku, Lincoln University, USA
Models of Relative Advantage- Relative Image Interaction In Competition For International MarketsR.G. Vambrey, J.W. Gabberty, Pace University, USAS. Lampert, Bar Ilan University, Israel
The Use of Counter Trade By Exporters: Issues And Perspectives.B.Ramaseshan, P. Kudrich, Curtin University of Technology, Australia
Session (6.6) : Marketing In Asia Pacific
Location : Embassy 4
Chair : Madhav P.Kacker
Bradford University, UK
Presentations:
Singapore: Macro Trends And Their Implications For Consumer
MarketingJochen Wirtz, Lee Meng Chung, National University of Singapore
Marketing Flexibility And Export Performance: A Study of Exporting Companies in the Peoples Republic of ChinaEsther Ling-Yee Li, City University of Hong Kong, Hong Kong
Strategic Control And Export Performance In International Marketing: An Exploratory Study of Exporting Companies In The Peoples Republic of China Gabriel O Gunmokun, University of Western Australia
Panellists:
Presentations:
Outlook On Doing Business With And In ChinaLinda Jane Coleman, Salem
State University, USAPeter Hill Isop, PHI and Associates, USA
Warehouse Club Shoppers Perceptions of Locational Conveniences in Hong KongNeil C. Jr., Herndon, Carson Ka-Sing Chung, City University of Hong Kong, Hong Kong
Quantity Surcharges in Supermarkets And Discount Stores: The 1990s in the U.S.R. Dale VonRiesen, Cheryl K. VonReisen, University of Wyoming, USA
Relational Links In The Supply Chain: The New Retail Retail MixDavid Strutton, University of Southwestern Lousiana, USAJhinuk Chowdhury, Lou Pelton, University of North Texas, USA
Session (7.3) : Sales Management, Business to Business
and Relationship Marketing
Location : Embassy 1
Chair : Atul Parvatiyar
Emory University, Atlanta
Presentations:
Relationship Marketing In India Service Organization : The Natural
Facilitators and The LevelsMohan Agrawal, XLRi Jamshedpur, India
Customer Relationship Strategies And Sales Management ProcessesRaymond W. LaForge, University of Louisville, USADavid W Cravens, Texas Christian University, USA
Internal Orientation and Salesperson PerformanceAjay Menon, Colorado State University, USA Analysis of Salesforce Performance In Sales Organizations Employing Behaviour-Based Sales Management ControlKen Grant, Monash University, USA
Session (7.4) : Communication and Promotion Strategy
Location : Embassy 2
Chair : Bill Merrilees
University of New Castle, Australia
Presentations:
Application of Script Theory to Service Encounters in Marketing
CommunicationsGillian Stainforth, RMIT, Melbourne, Australia
Strategic Promotion Management Approach - Is it relevant for the small independent retailers?Sham Kim Syan, University of Otago, New ZealandBill Merrilees, University of New Castle, Australia
Value in Malaysian Advertising: An instance of cultural imperialismDarinah Ahmad, National University of Malaysia, Malaysia
The Perception of Viewers on Female Role Portrayals in Malaysian TelevisionAdvertisementsV. Devamalar, Mohd. Ismail Ahmad, Universiti Putra Malaysia, Malaysia
Session (7.5) : Service Marketing
Location : Embassy 3
Chair : Hooi-Den Huan
Nanyang Technological University, Singapore
Presentations:
Service 101: Lessons To Apply In GovernmentJohn Ronchetto, University of
San Diego, USATeresa A. Swartz, California Polytechnic State University, USA
Similarities And Differences In Marketing Emphasis Between Inheritors And Initiators of Malay Service Business in MalaysiaNik Rahimah Nik Yacob, Universiti Kebangsaan Malaysia, Malaysia
A Cross-Cultural Study of Temporal Patterns In The Consuming of Health Care: Considerations For Measurement of Service PerformanceBeverlee B. Anderson, California State University, San Marcos, USAWade Lancaster, Institute Of Public Administration, Saudi ArabiaVen Venkatesan, University of Rhode Island, USA
A Dialogue Between Relationship Marketing And Business Performance- AProposed Model of Networking Efforts And The Consequence Luiz Moutinho, University of Glasgow, UKCharles Chien, Feng Chia University, Taiwan
Session (7.6) : Quality of Life Marketing
Location : Embassy 4
Chair : Hamdan Adnan
MARA Institute of Technology, Malaysia
Presentations:
Quality of Life As A Predictor of Destination Choice And
SatisfactionBrook Smith, University of Victoria, CanadaPeter E. Murphy,
University of Victoria, Canada
Portuguese Hoteliers Environmental ConcernsMinoo Farhangmahr, Claudia Codex ,Universidade Do Minho, Portugal
The Marketing of A Community: A Quality-of- Life PerspectiveM. Joseph Sirgy, Virgina Tech, USA
Presentations:
Cross-National Trends In Quality of Life: The World-Dual Data
BaseMichael Hagerty, University of California,USA
International Marketers Quality of Life (QOL) Orientation: A Cross - Cultural StudyDong-Jin Lee, University of Western Australia, Australia
A Strategic Marketing Focus on Environmentally Sustainable Tourism for the Middle East and North AfricaSalah Hassan, George Washington University, USA
Session (8.2) : Marketing Strategy
Location : Empire 2
Chair : Baharudin Kadir
Universiti Putra Malaysia, Malaysia
Presentations:
Foreign Direct Investment In Peoples Republic of China: An In-Depth
Analysis of Trends, Policies and ImplicationsG.M. Niadu, University of
Wisconsin, USAZhao Xiodi, China Council For The Promotion of
International TradeAllan K.K. Chan, Baptist University, Hong Kong
Matching The Four Arenas of Hypercompetition With Marketing Strategies: An Integrative Framework Rajaram Veliyath, Kennesaw State University, USA
Linking Marketing Strategy And Foreign Firm Performance In The United StatesZoher E. Shipchandler, James S. Moore, Indiana-Purdue University, USAVern Tepstra, University of Michigan, USA
Session (8.3) : Cross-Cultural Marketing
Location : Embassy 1
Chair : Tunc Erem
Marmara University, Turkey
Presentations:
A Content Analysis And Social Systems Perspective On TV Commercials Run
In The United States and Dominican RepublicNoel M. Murray, Chapman
University, USASandra B. Murray, California
The Challenge of Globalization in Human Resources DevelopmentWilliam B. Crawford, National Dong Hua University, Taiwan
A Cross-National Perspective on cause related Marketing and Consumers willingness to buyGreen Merchandise: A Preliminary ReportJohn H. Holmes, Betty V. Bafevic, Skidmore College, USA
Session (8.4) : Ethics and Social Responsibility
Location : Embassy 2
Chair : Alberto Zapater
School of Business Administration, Peru
Presentations:
The Perceived Importance of Ethics And Social Responsibility: American
Vs. Indian Business StudentsKumar C. Rallapalli, Troy State University At
Dothan USAG. Janakiramiah, Sri Venkateswara University, India
Ethic And Social Responsibility- A Study In India P. Bucha Reddy, G. Radha Krishna, A. Vidayadhar Reddy, Osmania University, India
Marketing Ethics in Malaysia ; Managers vs Consumers Mohd. Ismail Ahmad, Md. Zabid Rashid, S. Ramamurthi, Universiti Putra Malaysia, Malaysia
Session (8.5) : International Marketing
Location : Embassy 3
Chair : Pervez N. Ghauri
University of Groningen, The Netherlands
Presentations:
Strategic And Organizational Responses of Mexican Managers
ToEnvironmental UncertaintyLen J. Trevino, Monterey Institute of Int.
Studies, USA Jeffrey L. Kerr, University of Miami, USA
Exporter Performance: Getting close To the CustomerAshley Lye, University of Canterbury, New ZealandSteven Lysonski, Marquette University, USA
Does Exporter Experience Influence Understanding of Importer Criteria For Selecting Suppliers?William Renforth, Texas A & M International University, USA
Session (8.6) : Marketing In Asia Pacific
Location : Embassy 4
Chair : Gopal R. Iyer
Baruch College, USA
Presentations:
Emerging Urban Consumers: An Exploratory Study of The Indonesian Approach
To ShoppingGillian Wright, Kandi Dahlan, Bradford University, UK
Export Practices In International Marketing: A Study of Australian