An Exploratory Study of International Product and Promotion Adaptation in Small and Medium Sized Firms Otto Anderson, Adger State College, Norway Low Suat Kheam, Nordland Research Institute, Norway Hans Elnan, Nordland College, Norway
The Impact of Celebrity and Spokespersons Ethnicity on Country-of-Origin Effects Paul Chao, Rene M. Duregger, University of Northern Iowa, USA
Strategic Promotion Approach - Is it Globally Transferable? Mohd. Ismail Ahmad, Universiti Putra Malaysia, Malaysia
Export Intention and Export Development: The Influence of Export Stimuli Robert E. Morgan, Constantine S.Katsikeas, University of Wales, UK Charles Chien, Feng Chia University, Taiwan
Session (3.2) : Panel Session : Direct Selling as a
Global Marketing Strategy
Location : Empire 2
Chair : Robert Peterson
University of Texas, Austin
Panellists :
An Analysis of Direct Selling Revenues Across Countries: Facilitators and InhabitorsRobert Peterson and Pablo Rhi Perez
Salesforce Management Issues for Direct Selling Firms Across CountriesRaymond LaForge
Ethical Issues in Direct Selling and Enforcing Ethical Stands Around the WorldThomas Wotruba
Session (3.3) : Marketing In Asia Pacific
Location : Embassy 1
Chair : Jacob Y.H. Jou
National Sun Yat Sen University,
Taiwan
Presentations:
Participation In Service Production: A Study of Taiwanese Consumers
MotivationKong-Fah Cheng, Natl Chungcheng University, Taiwan
The Marketing Role In Product Innovation Game: The Winners StoryTing-Jui Chou, National Institute of Technology, Kaohsiung, Taiwan,
Strategic Standardized Marketing In Asia Pacific RegionArthur Cheng-Hsui Chen, National YunLin Institute of Technology, Taiwan
The Status And Attitude of Marketing Information Systems In The Top Taiwan CompaniesFongling Linda Fu, National Cheng-Chi University, Taiwan
Session (3.4) : Services Marketing
Location : Embassy 2
Chair : Teresa A. Swartz
California Polytechnic State University,
USA
Presentations:
Exception of Service Quality In Professional Accounting Firms: A
Singapore StudyKau Ah Keng, Pamela Liu, National University of Singapore
The Sixth Gap of Service Quality: Evidence From Malaysias Finance CompaniesSieh Lee Mei Ling, Tay Shik Heng, Universiti Malaya, Malaysia
Customer Satisfaction In Services Marketing: An Analysis of The Antecedents of Satisfaction And The Linkage With Service Quality Hooi Den-Huan, Nanyang Technological University, Singapore
A Corporate Image Measurement Framework And Service Quality Linkages W Callagahan, RMIT University, Australia
Session (3.5) : Ethics and Social Responsibility
Location : Embassy 3
Chair : Anusorn Singhapakdi
Old Dominion University, USA
Presentations:
Managerial Ethical Decision- Making: East Vs. WestC.P.Rao, Old Dominion
University, USA
Ethics Issues Confronting Channel Members In Transnational DistributionLou E. Pelton, University of North Texas, USA
Marketing Ethics: South African Perspective Nicola Higgs-Kleyn, University of The Witwaterstand, South Africa
Global Code of Marketing Ethics: Challenges And OpportunitiesKumar C. Rallalalli, Troy State University, USA
Session (3.6) : Consumer Behaviour and Consumer Marketing
Location : Embassy 4
Chair : Diane Halstead
University of Tennessee, Chattanooga
Presentations:
Information Processing In Directional MediaKaren V. Fernandez, University
of Waikato, New Zealand
Level and Quota Cutoffs in ChoiceRobert E. Widing II, University of Melbourne, AustraliaErik L. Olson, Norwegian School of Management, Norway
Influence of Perceived Risk on Information Sources Used by Destination-Naive International Travelers: An Empirical AnalysisElaine Rodrigo, Janine Hedry, Monash University, Australia
Presentations:
A Preliminary Study on the Influence of Confucion Dynamism on Family
Decision MakingChristina Kwai-Choi, Lee, Mei-Yee Wong, Richard Brown,
University of Auckland, New Zealand
Service Quality in Education: An Importance - Performance ApproachMattew Joseph, Beatiz Joseph, John Ford, University of Waikato, New Zealand
A New Approach to TV Audience MeasurementDon Esselmont, Maureen Syn, Massey University, New Zealand
Session (4.2) : Panel Session:
The Development of the Malaysian
Hospitality Industry : New Age Hotel
Company
Location : Empire 2
Chair : Cek Zaini Hassan
MARA Institute of Technology, Malaysia
Panellists :
Presentations:
The Marketing Challenge of Multiculturalism: An Exploratory StudyJoseph
F. Aiyeku, Salem State College, USASonny Nwankwo, Sheffield Hallam
University, UKAlphonso O. Ogbuchi, St. Josephs University, USA
The Impact of Salesperson Accent And Foreign- Immigrant Ethnic Identification And Acculturation Into The United States On Purchase IntentionsOscar W. DeShields, California State University -Northridge, USA
Applicability of A Value-Based Political Economy Model To Multicultural Marketing Strategy In Emerging EconomiesMarius Leibold, University of Stellenbosch, South Africa
Analyzing Female Consumers Adaptive Shopping Behavior Using Employment Status And Education Level Segmentation Variables A. Ben Oumlil, University of Dayton, USA
Session ( 4.4) : Pricing Strategy
Location : Embassy 2
Chair : P.V (Sundar) Balakrishna
University of Washington, USA
Presentations:
The Fair Price Bargaining ZoneSarah Maxwell, Fordham University,
USANicholas Maxwell, Peter Nye, University of Washington, USA
Pricing Strategies And Their Determinant In Capital Goods Industries: An Analysis Findings In Singapore and U.S.Jazzlyn Chia, Peter Noble, Nanyang Technological University, Singapore
Session (4.5) : Retailing
Location : Embassy 3
Chair : Neil C. Herndon Jr
City University of Hong Kong
Presentations:
Rethinking Contraceptive Retail Placement For Male ConsumersRobert D.
Winsor, Chris Manolis, Loloya Marymount University, USASheb Lee True,
Fort Lewis College, USA
Environmentally-Friendly Image of Food RetailersAntonis Simintiras, Open University Business School, UKPerraiz K. Ahmad, University of Bradford
Retail Borrowing: Insights And Implications On Returns of Used MerchandiseFrancis Piron, CERAM, FranceMurray Young, Bethel College, USA
Marketing In The New South Africa: A Case Study Franklyn A. Menu, Morgan State University, USAGopala Ganesh, University of North Texas, USAVen Sriram, Morgan State University, USA
Session (4.6) : Sales Management, Business to Business And
Relationship Marketing
Location : Embassy 4
Chair : Md. Nor Othman
Universiti Malaya, Malaysia
.
Presentations:
Measuring The Outcome of Relationship SatisfactionHarald Biong, Kenneth
Wathne, Norwegian Institute Of Management, NorwayAtul Parvatiyar,
Goizueta Business School, USA
Loyalty Effect: Can We Predict The Level of Customer RetentionChris Davies, Founder and Chairman Relationship Marketing International, London, UK
Is Market Orientation Enough? A Theory of Market Orientation, Productivity And PerformanceHean Tat Keh, University of Washington, USASeong Y Park, Hallym University, South KoreaJi-Yong Shin, Kyung-il University, South Korea
The Strategic Value of Customer RelationshipsSharad Sarin, XLRI Jamshedpur, India
Presentations:
Service Guarantee: A Concept For Competitive AdvantageJay Kandampully,
Lincoln University, New Zealand
The Development And Preliminary Validation of A Service Locus of Control ScaleGraham Bradley, Beverley Sparks, Griffith University, Australia
The Impact of Guarantees On Service Evaluations And Complaint BehaviorRod McColl, RMIT University, AustraliaJan Mattsson, Roskilde University, Denmark
Session (5.2) : Consumer Behavior and Consumer Marketing
Location : Empire 2
Chair : Jochen Wirtz
National University of Singapore, Singapore
Presentations:
Choosing Appropriate Customer Satisfaction Measures - First Steps Towards
A Normative FrameworkLee Meng Chung, Jochen Wirtz, National University of
Singapore, Singapore
How to Reduce Halo in Attribute-Specific Customer Satisfaction Measures: An Empirical InvestigationJochen Wirtz, National University of Singapore, Singapore,
Is Full Satisfaction the Best You Can Guarantee? An Experimental Investigation of The Impact of Guarantee Scope on Consumer PerceptionsJochen Wirtz, National University of Singapore, Singapore
Perceived Performance : A Direct Causal Antecedent of Customer Satisfaction?Anna Matilla, Jochen Wirtz, National University of Singapore, Singapore
How to Reduce Halo in Attribute-Specific Customer Satisfaction Measures: An Empirical Investigation Jochen Wirtz, National University of Singapore, Singapore
Halo in Consumer Satisfaction: Replication and Extension of An Experimental Study David Kwok, Jochen Wirtz, National University of Singapore, Singapore
Session (5.3) : Panel Session :
Family Decision Making:Cultural Differences
in Asian Pacific Families
Location : Embassy 1
Chair : Francis Piron
CERAM, France
Panellists :
Family Purchase Decision Making: Spousal and Teenage Children Influence in Hong Kong Chinese FamiliesFrancis Piron
Cross-cultural Diversity in Family Decision Making: An Examination of New Zealand and Singaporean FamiliesChristina Lee and Roger Marshall
Session (5.4) : Channel of Distribution
Location : Embassy 2
Chair : Bert Rosenbloom
Drexel University, Philadelphia,USA
Presentations:
Global Retail Entrance Strategies Differentiation of Distribution - A
Challenge for Manufacturers of Industrial GoodsMichael Etgar, College of
Management, Israel
Logistics In A Developing Economy: Contrasting Perceived Control With Perceived Importance
Madhukar Angur, University of Michigan Flint, USAR. Mohan Pisharodi, Oakland University, USA
Conflict in International Distribution Channel: An Australian PerspectiveB. Ramaseshan, Curtin University of Technology, Australia
Creating A New Market-Oriented Marketing Distribution System: The Case of Small Privatization in the Czech RepublicJohn K. Wong, Iowa State University, USAAnthony C. Koh, University of Toledo, USASanjeev Agarwal, Iowa State University, USAJames S. Chow, Elizabeth City State University, USA
Session (5.5) : Consumer Behaviour and Consumer Marketing
Location : Embassy 3
Chair :
.
Presentations:
Vacation Satisfaction Between First Time and Repeat TouristsIbrahim
Abdul-Hamid, Universiti Utara Malaysia, Malaysia
Australian Marketing Practitioners Perceptions of Consumer Loyalty: A Preliminary StudyIan Walker, Val Clulow, Neale Cotton, Monash University, Australia
Brand Selection Decisions for the Purchase of Electrical Appliances: A Cross-Cultural Study of Urban Malaysian ConsumersMd Nor Othman, Universiti Malaya, MalaysiaHeng Aik Shian, Procter and Gamble, Selangor
Session (5.6) : Communication and Promotion Strategy
Location : Embassy 4
Chair : John Ford
Old Dominion University, USA
Presentations:
Airline Deregulation And The Affects On Advertising Copy For Three Major
Target MarketsWilliam G. Browne, Oregon State University,Rex S. Tou, USA
Seattle University
Cross-Cultural Construct Equivalency: A Study of Adult Women In Six
CountriesJohn B. Ford, Old Dominion University, USA
Global Corporate Promotions: Some empirical findings of the ApplicationsCorporate Visual elements on promotional tools.Dr TC Melewar, Dr John Saunders, De Montfort University, England Portrayals of Children to Children in two Countries Beverly A. Browne, Oregon State University, USA