Presentations:
Multinational Suppliers Managing Out of Bounds In Southeast Asia: The
Role of Multinationals In Shaping Channel Relationships AbroadTish
Robinson, New York University, USA
Differentiation of Distribution - A Challenge for Manufacturers of Industrial GoodsLars-Erik Gadde, Chalmers University of Technology, Sweden
An Empirical Examination of Franchisees Perception of Conflict and Satisfaction in Turkey Cagatay Unusan, Selcuk University, TurkeyTunc Erem, Marmara University, Turkey
A Tananomy of Channel Expansion Strategies in a Changing EnvironmentDavid Y. Rachman, Swee L. Chia, School of Business, Baruch College, USA
Session (1.2) : Consumer Behavior and Consumer Marketing
Location : Empire 2
Chair : Tan Chin Tiong
National University of
Singapore, Singapore
Presentations:
A Preliminary Analysis On The Cross- Cultural Applicability of The
StructuralModel of Consumer Knowledge AssessmentBulent Menguc, Lincoln
University, New Zealand
Consumer Decision Processes: Getting More (And Better ) InformationPeter J. Boyle, Central Washington University, USA
The Effects of Nutritional Information and Claims on Consumer Judgements of Product BenefitsVentkatapparao Mummalaneni, Manoj Ishak, Nanyang Technological University, Singapore
Session (1.3) : Panel Session: Globalization of Nations and
the Role of Marketing: Specific
Country Experiences
Location : Embassy 1
Chair : Marius Leibold (Representing South
Africa) South Africa
Time : 2.00 p.m. - 5.30 p.m.
Panellist:
Presentations:
Information Search Process In The Organizational Buying Decision Making-
An Empirical Study In The Indian Industrial Electronics MarketS.
Muralidharan, S. Jayachandran, Indian Institute of Technology, India
Sales Promotions: Prescriptive Definitions And The Managers ViewMinoo Farhangmehr, University of Minho, PortugalPedro Quelhos Brito, University of Porto, Portugal
Effects of TV advertising on Children and Parental Influence on Childrens TV viewingCatherine Joseph, Md. Ismail Ahmad, Universiti Putra Malaysia, Malaysia
Session (1.5) : Cross-Cultural Marketing
Location : Embassy 3
Chair : Mary Ann McGrath
Loyola University Chicago, USA
Presentations:
A Cross-Cultural Examination of A Scale To Measure Trait Aspectof
VanitySrinivas Durvasula, Steven Lysonski, Marquette University, USA
A General Model of Culture, Personality, and Consumer Affective Processes: Toward Theory In Cross-Cultural Consumer ResearchTodd A. Mooradian, James M. Oliver, College of William And Mary, USA
Extreme Response Style In Cross-Cultural Research: An Empirical InvestigationIrvine Clarke III, Oklahoma City University, USA
Personal Selling Interactions: Global Versus Local PrinciplesAnne Macquin, Dominique Rouzies, Group HEC, FranceNathalie Prime, Group ESCP, France
Session (1.6) : Current Issues In European Marketing
Location : Embassy 4
Chair : Victor Cordell
Monterey Institute of
International Studies, USA
Presentations:
Diagnosing The Strategic And Operational Problems Encountered By U.K.
Export Manufacturers : The Effects of Export IntensityRobert E. Morgan,
Constantine S. Katsikeas, University of Wales, Cardiff, UK
The European Internal Market: An Assessment of Its Strategy Importance for Sweden Manufacturing SMEsKarl J. Bonnedahl, Umea Business School, Sweden
Marketing Research and Culture: Some European InsightsFrederic Jallat, Paris Graduate School of Management (ESCP), France
Regional Variations In Franchise Fees In International Markets: A Comparative Study of Australian And U.S Franchise SystemsMadhav Kacker, Bradford College, USAColin F. McCosker, University of Southern Queensland, Australia
Panellists
C.P. RaoOld Dominion University, USA Managerial Ethical Decision Making:
East vs. West
Lou E. PeltonUniversity of North Texas, USA Ethical Issues Confronting Channel Members in Transnational Distribution
Nicola Higgs-KleynUniversity of the Witswaterstand, South Africa Marketing Ethics: South African Perspective
Kumar C. RallapalliTroy State University, USAGlobal Code of Marketing Ethics: Challenges and Opportunities
Session (2.2) : Marketing Research
Location : Empire 2
Chair : Bari Harlam
University of Rhode Island, KIngston
Presentations:
Conjoint Designs With Interpolation: An Alternative Approach For Reducing
The Number of Conjoint ProfilesFrancois Coderre, ReneY. Darmon,
Sherbrooke University, Canada
Does Estimation Methods In Structural Equation Modelling Impact Theory Development In MarketingUlf H. Olsson, Tor W. Andreassen, Kenneth Wathne, Norwegian School of Management , Norway
Biases in Self-Reports of Zip Codes and Zip +4 in Geodemographic SegmentationMark A. McDonald, University of Massachusetts, Amherst, USA
Commercial Use of Conjoint Analysis in Australia and New ZealandRajendra Mulye, Faculty of Business RMIT, Melbourne, Australia
Exploration of a Creative Problem Solving TechniqueTih Sio Hong, Universiti Kebangsaan Malaysia, MalaysiaTony Proctor, University of Keele
Session (2.4) : Green Marketing/Environmental
Location : Embassy 2
Chair : Paul Lane
Western Michigan University, USA
Presentations:
ISO 14000: The Emerging Global Standard For Environmental Management- Is
Marketing Ready
M.B. Neace, Mercer University, USA
Social Responsibility, Environmental Concern and Concern Consumer Behavior Toward Green ProductsMaureen Grasso, Martha McEnally, Richard Widdows, University of North Carolina, USA
Green Marketing and Its Implication for Consumers and Businesses In MalaysiaLee Chih, Gerald, M.I Ahmad, Universiti Putra Malaysia, Malaysia
Measuring the Impact of Environmental Management System on Companys CompetitivenessHesan A. Quazi, Koh Poh Leng, Yip Chen Yen, Yeo Soo Wee, Nanyang Technological University, Singapore
Are Stakeholders Included in the Green New Product DevelopmentMichael Jay Polonsky, Jacquie Ottman, University of Newcastle, NSW Australia
Session (2.5) : Product Strategy, Innovation and
Technology
Location : Embassy 3
Chair : P.M. Rao Long Island University,
Washington, USA
Presentations:
Understanding Innovative Marketing Practices: An Exploratory Case Study
of Acknowledged Innovative MarketersGilian Wright, University of
Bradford, UK Baharudin Kadir, Universiti Putra Malaysia, Malaysia
Innovative Households In Information Technology: Towards A TypologyJean-Hugues Chauchat, University Lumiere-Lyon 2, FranceEmmanuelle LeNagard, France Telecom, Paris, FranceAlexandre Steyer, HEC, Paris, France
Session (2.6) : Marketing Education
Location : Embassy 4
Chair : Sevgin Eroglu
Georgia State University, Atlanta
Presentations:
An Innovative Classroom Approach To Analyzing The Role of Culture on
Business Relationships Using The Global View International
BusinessStimulationJerome D. Williams, Penn State University,
USAVenkatapparao Mummalaneni, M. Krishna Erramilli, Nanyang
TechnologicalUniversity, Singapore
A Review of Chinas Management Education and Foreign Aid: A Case Study Lionell A. Mitchell, Acadia University, Canada
Learning Style and Team LearningDon F. Kirchner, California State University, Northridge, USA
The Experiential International Business Plan As A Capstone MBA CourseVictor Cordell, Monterey Institute of International Studies, USA
Experiential Learning as A Process Approach: An Application of a Client - Based Project in International Marketing EducationV. Llanes, A. Everett, J. Soler, University of Otago, New Zealand