Messenger - Vol. 3, No. 3, Page 14
Spring 1994
Howard Garland named Chaplin Tyler Professor

     Howard Garland, professor and chairperson of the University of
Delaware's Department of Business Administration, has been named the
second Chaplin Tyler Professor of Business. The professorship is
funded by an endowment made possible by a $2 million gift to the
University from Chaplin Tyler of Hockessin.
     "During his tenure at the University of Delaware, Dr. Garland has
excelled in scholarship, teaching and administrative service," Kenneth
R. Biederman, dean of the College of Business and Economics, said.
"Dr. Garland exemplifies the qualities and high standards envisioned
in the Chaplin Tyler Professorship."
     "What is especially significant for me about this honor is that I
have had the privilege to know and work with the person for whom the
professorship is named," Garland said. "Aside from his great success
in the business world and obvious generosity, Chap Tyler's commanding
intellect and scholarly productivity, that persist to this date at age
96, serve as an inspiration to all of us who seek to understand more
about the science and art of management. "
     Garland was named chair of the University's Department of
Business Administration in 1988. In that role, he administers a
department of more than 30 faculty representing the areas of
management, operations management and marketing.
     Before joining the University, Garland was a professor of
management and psychology at the University of Texas at Arlington,
where he also was a member of the graduate faculty.
     Garland's research focuses on behavorial decision making, sunk-
cost and escalation effects, motivational and human performance, goal
setting and employee/employer rights and cognitive phenomena.
     Garland graduated cum laude from Brooklyn College and received
his master's and doctoral degrees from the Industrial and Labor
Relations School of Cornell University.