Ms. Sarah McQuade
E.T.C Consultants

Sarah McQuade is the Founding director of e.t.c coaching consultants, an international coach development practice.

Sarah has spent 20 years working within education, sports and sports coach education. She led the technical development of the UK Coaching Certificate (a professional qualifications framework) with sports coach UK, the UK government's lead agency for coaching. 

She spent 10 years consulting with sports organizations in the UK to support the training and ongoing professional development of coaches and coach developers. Organizations included UK Sport, Sport Scotland, The Professional Golf Association, Rugby Football Union and UK Athletics among others.

Now based in the USA Sarah works collaboratively with partners to create the right coaching systems, coaching programs and coaches to ensure they can positively impact athlete experiences and outcomes. At the delivery end of coaching much of her work is focused on helping beginner coaches learn how to coach and at the elite end helping established coaches think differently about how they do what they in order that they can improve their coaching effectiveness.

Alongside the ICECP she counts various national and international sports organizations as clients including the US Olympic and Paralympic Committee, UK Coaching, United Soccer Coaches, US Tennis Association, USA Weightlifting, USA Football and TB12