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Japanese comics (manga) are not restricted to young boys in the way comic books have been in America. In postwar Japan, distinct genres for boys (shônen) and girls (shôjo) developed, and the diverse and sophisticated application of the medium has extended its appeal to adults as well. Disseminated beyond Japanese urban and national boundaries, manga and their animated cousins, anime, have arguably become two of Japan's most popular and important products for domestic consumption and foreign export. In this context, the Web has emerged as a significant medium for the globalization of knowledge about, interest in, and markets for manga and anime.
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