Harajuku first gained fame as a schoolkid hangout in the wake of the 1964 Tokyo Olympics. The Olympic village there had lent an exotic air to the area, which drew curious and restless youths who continued flocking there after 1964. Dubbed the Harajuku-zoku (tribe), they were identified with non-conformist behavior as they sped about in sports cars and cultivated attitudes. By the 1980s, the Takenoko-zoku (Bamboo Shoot Tribe) had sprung up and become media darlings. They were named after a Harajuku boutique where kids bought flamboyant clothes in which to strut and dance about along Omote Sandô. Later restricted to a strip in Yoyogi Park, they split into many colorful subtribes performing in the streets.